In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

This paper examines the processes through which a commercial bar is transformed into a hospitable space. Drawing on a study of a venue patronized by lesbian, gay, bisexual and transsexual/transgender consumers, it considers how social and commercial forms of hospitality are mobilized. The paper...

Purpose – This paper examines customers’ participation in the production of commercial hospitality. Drawing on a study of queer consumers (i.e. lesbian, gay, bisexual and transgender individuals), the paper considers the ways in which frequently circulated understandings, or myths, shaped...

Purpose – The purpose of this paper is to develop a conceptual framework for understanding the relationship between sexual dissidence, gender transgression and commercial hospitality. The paper aims to argue that this can be used to examine how ideological assumptions about lesbian, gay,...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Purpose: This research was designed to discover the impact of restrictions connected with the COVID- 19 pandemic on the work and life of international professional women with children. Design/methodology/approach: Qualitative, explorative research was conducted with twelve international...

Purpose – The purpose of this paper is to examine how and to what extent social enterprise can contribute to improving women’s life in Hungary. Design/methodology/approach – The case study was based on a four-month organizational ethnographic study of a cafe. Participant and...

Studying in Hungary has become a new trend among Chinese students under the Belt and Road Initiative. The spectacular tripling of the growth of incoming Chinese students has influenced the number of international students in Hungary. In this paper, 26 in-depth narrative interviews with Chinese...