Firstly, the paper establishes a brand-extension size model and adopts the marginal analysis to analyze the optimal solution of it. Secondly, research the brand-extension condition of G brand by questionnaire survey. There are 240 questionnaires handed out, with 211 withdrawing and 187 valid, by...

This dissertation contains three essays concerning two broad areas, namely, optimal capital structure and risky assets modeling. In the first paper, we study corporate debt values, capital structure, and the term structure of interest rates in a unified framework. We employ numerical techniques...

Interest rate swaps generally involve two firms with different credit ratings. A quality spread differential is observed to exist at different maturities for firm debts with different credit ratings. The quality spread differential allows two firms with different credit ratings to decrease their...

Emerging Web service and business process technologies have provided technological support for business collaboration across organisation boundaries. However, security concerns have become one of the main barriers that prevent its widespread adoption. The aim of the research is to develop a...

The general theme of my dissertation research is channel management and the related pricing issues. My research aims to contribute to the extant marketing literature by providing both theories and empirical analyses regarding the emerging channels of distribution, namely, the various electronic...

A fundamental marketing problem faced by auctioneers is the promotion of their auction in order to recruit bidders. Merchants would like to attract as many bidders as possible to an auction, since the higher the number of bidders, the higher the expected winning price and profitability. This...

Recently fixed pricing and auctions have been brought together in a new pricing format that offers bidders the option of prematurely ending an auction at a fixed price. eBay calls this a “Buy-it- Now” auction, uBid calls this “UBuy it” and Yahoo auctions refer to this as a “Buy Now”....