The research study explores the significance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in enhancing brand visibility within the context of the E-commerce industry. In today's competitive digital landscape, having a strong online presence is imperative for E-commerce...

This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by...

This study provides a comprehensive analysis of customer retention strategies in the e-commerce fashion business in the United Kingdom, focusing on a case study of Primark. With the increasing trend of online shopping, customer retention has become a critical factor for the success of e-commerce...

The rise of digital marketing has dramatically changed how brands promote themselves and engage with customers, as Chaffey and Ellis-Chadwick discussed in their 2019 research. This article thoroughly explores "Digital Marketing Strategies, Planning, and Implementation," aiming to provide a...

In response to the evolving digital landscape, this report unveils a strategic marketing approach to enhance the usability of Asda's website for the influential Gen Z and Millennial demographics. Rooted in qualitative research, the study employs interview questions as a powerful data gathering...

As a result of extensive research and studies conducted recently on digital freight models and how they are likely to revolutionize the entire freight industry in the near future, researchers have done a lot of research and studies about these digital freight models. The digital freight models...

This research explores the entrepreneurial dimension of public universities in the Zamboanga Peninsula Region of the Philippines, focusing on identifying best practices and addressing associated controversies. Utilizing a mixed-methods approach, the findings reveal that several public...

There are great expectations in the UK for infrastructure and its role in delivering for customers and society, promoting efficiency and economic growth. These expectations are matched by an ambitious forward programme of investments in renewal and expansion of network capacity and quality...