Even as the world is becoming accustomed to the reality of climate change, its impacts are experienced by organizations in the form of more and increasingly disastrous events like storms, droughts and floods, as well as slower changes like sea level rise or changing growing seasons....

In many well developed economies the number of brands as well as their perceived homogeneity is increas­ing for more than two decades. As a result, more and more brands appear interchangeable to their cus­tomers. To cope with this challenge it is necessary to develop a unique brand identity...