Seeded marketing campaigns (SMCs) involve firms sending product samples to selected customers and encouraging them to spread word of mouth (WOM). Prior research has examined certain aspects of this increasingly popular form of marketing communication, such as seeding strategies and their...

Seeded marketing campaigns (SMCs) involve firms sending product samples to selected customers and encouraging them to spread word of mouth (WOM). Prior research has examined certain aspects of this increasingly popular form of marketing communication, such as seeding strategies and their...

Structural models can assess the effectiveness of fishery management prospectively and retrospectively. However, when only fishery-dependent data are available, structural econometric models are highly nonlinear in the parameters, and maximum likelihood and other extremum-based estimators can...