This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market.Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand equity, this study employed structural equation modeling to investigate...

Combining the characteristics of GM direction distance function, non- radial DEA model and Luenberger productivity indicators, we develop a non-radial global DEA model to measure eco-performance of different regions. Using the data from 1995 to 2011 of 30 provinces, we have calculated the...