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Proposed changes in interest rate criteria and the amortization method for repayment of federal hydro-power investments

2007

Director of the Office of Power Regulation, Federal Energy Regulatory Commission. (PSB) …

Persistent link: https://www.econbiz.de/10009437180

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Best value, partnerships and relationship marketing in local government

Rees, Patricia L.; Gardner, Hanne - 2003

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

Persistent link: https://www.econbiz.de/10009455012

The use of mobile phones by Generation Y students at two universities in the city of Johannesburg

Koutras, Eleni - 2006

alike as they will ultimately improve these stakeholder's chances of marketing effectively to this dynamic youth market. …

Persistent link: https://www.econbiz.de/10009457750

The consumption of tattoos and tattooing : the body as permanent text

Follett, John Alan - 2009

A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy

Persistent link: https://www.econbiz.de/10009458979

A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

An exploration of the propensity of consumers to recall brand associations for fabricated brands

Vieceli, Julian; Chifamba, Clive - 2010

This conceptual paper discusses the investigation of the recall of brand associations of consumer for brands of high and low salience, as well as for fabricated brands. There has been research on brand associations for "fake" or counterfeit brands, and also for brands with low residual...

Persistent link: https://www.econbiz.de/10009483916

Brand salience for fast-moving consumer goods : an empirically based model

Vieceli, Julian; Shaw, Robin - 2010

Brand salience, or the prominence of a brand in memory, has been linked to brand choice and purchase by consumers. The research reported in this paper proposed and tested a model of brand salience for fast-moving consumer goods, which incorporates knowledge, media consumption, and brand image as...

Persistent link: https://www.econbiz.de/10009483938

Consumer decision making in telecommunications

Harrison, Paul - 2011

The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both …

Persistent link: https://www.econbiz.de/10009483985