Hill, Shawndra; Provost, Foster; Volinsky, Chris - 2008
Network-based marketing refers to a collection of marketing techniquesthat take advantage of links between consumers to … direct,statistical support for the hypothesis that network linkage can directlyaffect product/service adoption. Using a new …. Specifically, we show three main results:(1) “Network neighbors”—those consumers linked to aprior customer—adopt the service at a …