The scope of the paper is to present the proper tourist product characteristics and market opportunities by the recipients of the tourist market, aiming at the support of the sustainable tourism design process. These characteristics concern the prospective elevated tourist destinations that may...

Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...

Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...

The paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a strong local connection. Using qualitative research methods on a single case, the Brisbane Goodwill Games, the processes used in the staging of this major sport event are...