Showing 1 - 10 of 252
Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...
Persistent link: https://www.econbiz.de/10009484483
Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions and context, five hypotheses related to...
Persistent link: https://www.econbiz.de/10009482230
Purpose – The constructs of relativism and absolutism have a significant role to play in the development of ethical theory; however, they are commonly simplified in their depictions and are philosophically more complex than we give them credit for. The purpose of this paper is to undertake an...
Persistent link: https://www.econbiz.de/10009483914
Purpose - The purpose of this paper is to examine Trompenaars' cultural dimensions using reference point theory to propose the adjustment difficulties that inpatriates will experience when entering the home market/global headquarters organization culture.Design/methodology/approach -...
Persistent link: https://www.econbiz.de/10009441764
Global markets are expanding rapidly. The term global marketing has been in use only since the 1980s. Before that decade, international marketing was the term used most often to describe marketing activities outside one’s domestic market. Global marketing is not just a new label for an old...
Persistent link: https://www.econbiz.de/10011315475
Global markets are expanding rapidly. The term global marketing has been in use only since the 1980s. Before that decade, international marketing was the term used most often to describe marketing activities outside one’s domestic market. Global marketing is not just a new label for an old...
Persistent link: https://www.econbiz.de/10011531848
purposes, and also in the context of international political and economiccircumstances, determined Taiwan’s economic resource … ismuch less than that of traditional labor intensive manufacturing, resulting in Taiwan’sincreasing unemployment problem … this result.Among them, the role of the state in shaping Taiwan’s information economy in general and the labor market …
Persistent link: https://www.econbiz.de/10009429285
In the trend of globalization and coordination of banks, insurance and security companies, Taiwan life insurance … organization, have just been initiated in Taiwan life insurance industry recently. The issues of knowledge management have been … embedded qualitative field study among the life insurance enterprises in Taiwan. The research aims to examine the value of …
Persistent link: https://www.econbiz.de/10009435012
Using a system dynamic model (SDM), such as STELLA, to analyze the waste management policy is a new trial for Taiwan … past data, we found these models reasonably represent the situation in Taiwan. However, SDM can program many scenarios and …
Persistent link: https://www.econbiz.de/10009437090
industries are also flourishing in emerging Asian countries, such as Taiwan. According to the International Organization for … marketing industries, Taiwan ranks fifth and has awarded environmental marks to 749 companies and 3,433 pieces of products by … green product industries in Taiwan and discuss their value chain system. I analyse the data and documentation of the top 20 …
Persistent link: https://www.econbiz.de/10009437740