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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
Gans, Thilo - 2004
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
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From marketing to market practices: Assembling the ruin bars of Budapest
Lugosi, Peter; Erdelyi, Peter - 2009
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429755
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From Marketing to Market Practices: Assembling the Ruin Bars of Budapest
Lugosi, Peter; Erdelyi, Peter - 2009
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429756
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Work process knowledge in Scottish visitor attractions
Marr, Shuna A - 2007
, who are then used as a staff resource. The main factor contributing to the development of WPK is communication, especially …
Persistent link: https://www.econbiz.de/10009466000
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Media - the most important means of communication in tourism
NISTOR, Andreea; NEDELEA, Alexandru Mircea - 2019
The paper explains the importance of mass communication in tourism development, as well as the role of media … economy. The public communication strategy is based on quality information that leads to the development of new global tourism … ecological tourism. Also in this chapter are explained every means of communication in the media and the role that each has in …
Persistent link: https://www.econbiz.de/10015336123
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Restructuring Local Government
Warner, Mildred - 2006
Fiscal stress, changing public expectations and shifting responsibilitiesfor services due to devolution have prompted many local governments toconsider restructuring service delivery. This web site is designed toprovide local governments with information on restructuring trends andinnovations in...
Persistent link: https://www.econbiz.de/10009466157
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Barrierefreie Web-Nutzung durch blinde und sehbehinderte Menschen
Puhl, Steffen; Schwickert, Axel C. - 2005
Barrierefrei gestaltete Web Sites ermöglichen Menschen mit Behinderungen die Web-Nutzung unter Einsatz behinderungsspezifischer assistiver Technologien. Bedauerlicherweise treffen in der Praxis jedoch Menschen mit Behinderungen bei der Web-Nutzung auf eine Vielzahl unterschiedlicher Barrieren....
Persistent link: https://www.econbiz.de/10009468546
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Fundraising im Internet : Potentiale - Inhalte - Spenderwünsche
Patolla, Beate - 2005
Das Thema „Fundraising im Internet“ wird in der vorliegenden Dissertation unter drei Gesichtspunkten betrachtet: 1. Potentiale des Internets für das Fundraising, 2. Inhalte auf den Websites von Nonprofit-Organisationen sowie 3. Wünsche der Internet-Spender. Zunächst werden auf einer...
Persistent link: https://www.econbiz.de/10009475630
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Security Assurance: How Online Service Providers Can Influence Security Control Perceptions and Gain Trust
Ray, Soumya; Ow, Terence T; Kim, Sung S. - 2011
Security researchers agree that security control is a difficult to observe credence quality of online services that Internet users cannot easily assess through research or experience. Yet there is evidence that users form perceptions of security control that strongly determine how much trust...
Persistent link: https://www.econbiz.de/10009484510
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Modeling ETL for Web Usage Analysis and Further Improvements of the Web Usage Analysis Process
Maier, Thilo - 2006
Currently, many organizations are trying to capitalize on the Web channel by integrating the Internet in their corporate strategies to respond to their customers’ wishes and demands more precisely. New technological options boost customer relationships and improve their chances in winning over...
Persistent link: https://www.econbiz.de/10009447144