Showing 1 - 10 of 250
Owing to the sharp refocus among Taiwanese companies away from a product-centric approach towards a customer-centric approach, many companies have invested heavily in customer relationship management (CRM) systems. The purpose of this paper is to investigate whether such an investment generates...
Persistent link: https://www.econbiz.de/10009440810
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Information, Communication & Ethics in Society, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455136
This paper presents some significant empirical findings about the role of switching cost and alternative attractiveness in developing the long-term relationship between the client and the service-provider in personal financial planning services. Considering switching costs and alternative...
Persistent link: https://www.econbiz.de/10009482064
The objective of this paper is to enhance our understanding of international business-to-business relationships by presenting empirical evidence on the nature and relative importance of various relationship functions performed by the suppliers and the customers in trading relationships. Using...
Persistent link: https://www.econbiz.de/10009482215
Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...
Persistent link: https://www.econbiz.de/10009442219
The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
communicating customers’ needs, exhibit high degree of professionalism in the discharge of their banking duties and be prompt in …
Persistent link: https://www.econbiz.de/10012014630
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455105
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Business Process Management Journal, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455109