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Given the stature of international tourism, hotel properties are an important property investment sector. The purpose of this paper is to assess the importance of a range of financial, location, economic, diversification and relationship factors in influencing hotel investment decision making....
Persistent link: https://www.econbiz.de/10009482246
The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. This paper uses a mail survey to examine the relationships among six constructs in a boycotting issue context, in order to explore...
Persistent link: https://www.econbiz.de/10009440812
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180
Using empirical data from interviews among leading hotels in Slovakia, this paper sets out to explore recent …
Persistent link: https://www.econbiz.de/10009455135
management practices, this group of hotels engaged in value extraction rather than value creation as a way of maximizing the …
Persistent link: https://www.econbiz.de/10009457539
There are many customers and guests who depart a hotel or its dining and entertainment facilities with a "bad taste" in their mouths due to customer service situations that either went wrong completely, or simply did not meet those particular guests' expectations. This frequently results in the...
Persistent link: https://www.econbiz.de/10009458716
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept...
Persistent link: https://www.econbiz.de/10009458724
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...
Persistent link: https://www.econbiz.de/10009458727
The art and science of business promotion (later calledsales promotion - and in contemporary usage, now a componentof marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline.The processes of attracting business to a...
Persistent link: https://www.econbiz.de/10009459204
purpose ofproposing a method to assist hotels in identifying attributes increasingcustomer loyalty. …
Persistent link: https://www.econbiz.de/10009459239