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The substance of communication inventions is the allowance to client, which the client gives to himself by buying the … products or services. In this case, it doesn´t deal not only for the allowance,which each firm offers in the form of additive … services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the …
Persistent link: https://www.econbiz.de/10011315791
-called software services. Each of these provides an independent, specific and relatively small piece of functionality, which is … describe the sourcing process of these software based services (SBS). The authors identify the sourcing requirements for SBS …
Persistent link: https://www.econbiz.de/10009438366
The timeshare industry, also known as vacation ownership, is the fastest growing segment of the hospitality industry with sales totaling $9.7 billion in 2008 (ARDA, 2010). The typical timeshare sales process is a 90-120 minute sales presentation conducted by a timeshare sales representative to...
Persistent link: https://www.econbiz.de/10009458741
To successfully market their products, industrial vendors must determine who participates in an organizational purchase decision and what their influence is. Previous research has shown that participation and influence can vary across products and purchase situations. Though industrial marketing...
Persistent link: https://www.econbiz.de/10009462174
purchasing and supply functions. Beyond anecdotal evidence however, little is known about the actual level of utilisation of web …-based interaction technologies in purchasing and supply management (P&SM). This paper addresses this gap through an empirical survey of …
Persistent link: https://www.econbiz.de/10009465486
the hypotheses using an innovative, picture-based conjoint field experiment from 233 purchasing managers. …
Persistent link: https://www.econbiz.de/10009475892
also described the peculiarities of purchasing in international market. The project part of the work presents the research … making of purchasing management teams. …
Persistent link: https://www.econbiz.de/10009478990
The potential buyer of a business evaluates the attractiveness of the transaction byconsidering the financial status of the business being sold. In determining thefinancial status of a business it is more important to determine the nature of the assetsand liabilities recorded on the balance...
Persistent link: https://www.econbiz.de/10009442179
The purpose of this research was to establish the impact of brand equity and productaugmentation on purchase decisions involving industrial commodities. The field ofinvestigation was that of industrial tyres in the South African open cast miningindustry and the sample was extracted from buying...
Persistent link: https://www.econbiz.de/10009447632
factors were identified from literature from the fields ofbusiness to business marketing, organisational purchasing, marketing … andpurchasing of professional services, relationship marketing and project marketingitself.A questionnaire was compiled to assess … individualsrepresenting project purchasing companies and 34 individuals representingproject supplying companies. Responses to the …
Persistent link: https://www.econbiz.de/10009447736