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The effect of brand equity in supply chain relationships [electronic resource] / Donna F. Davis.
Davis, Donna F.
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2003
Mode of access: World Wide Web.
Persistent link: https://www.econbiz.de/10009463580
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An examination of interorganizational relationship magnitude and its role in determining relationship value [electronic resource] / Susan L. Golicic.
Golicic, Susan L.
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2003
Mode of access: World Wide Web.
Persistent link: https://www.econbiz.de/10009463560
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