Developing approaches for understanding customer perceived value is a priorityfor managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance serviceprovider. In contrast to value models in previous empirical...

Both the advertising industry and academia have been paying more and more attention to the growth and potential of the luxury market. In East Asian countries, the market’s annual growth rate for 2006 was nearly 18%, nearly doubling the global growth rate for 2005. Despite the increasing...