Even with increased consumer awareness of sustainable products, the importance of sustainability is unclear relative to other credence product attributes such as quality control and traceability in wine purchasing. Companies speculate whether their marketing strategies can be standardised across...

In this study, an online choice task was combined with a separate informed sensory hedonic test to understand the interplay of wine sensory characteristics and extrinsic attributes such as packaging, price and brand awareness. This approach simulates the process of a consumer choosing a product...

The wine industry is a multi-billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have been...

This social marketing study discusses the application of Rothschild’s MOA framework (Motivation, Opportunity, and Ability) in a land-use management context. The authors hypothesize that landholders with higher levels of MOA are positively associated with behavior that would result in the...

The wine industry is a multi-billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have been...