This paper asks why organisations invest in non-integrated CRM point solutions when many of the benefits of enterprise … organisations invest in CRM point solutions: reduced risk; lower cost; quick benefits realization; low integration ability, low … lower risk, lower cost, and/or faster access to the benefits are likely to induce organizations to adopt CRM point solutions …

In recent years, customer relationship management (CRM) has been the favoured theme for numerous studies and reports …. Yet, there is a lack of systematic empirical evidence regarding the critical success factors (CSFs) for the CRM … implementation, the activities that are affected by the use of the CRM programmes, and their consequent performance outcomes. In this …

Customer Relationship Management (CRM) is a strategy that integrates concepts ofknowledge management, data mining, and … capabilities are essential to the success of CRM, there are noagreed upon standardized rules for how to design a data warehouse to … support CRM. Yet,the design of the CRM data warehouse model directly impacts an organization’s ability toreadily perform …

relationship management (CRM) and market orientation (MO). It was decided to conduct a more thorough research on the basis of … previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success. This research … is continuing to grow. The results of the present research show the level of interdependence between MO and CRM and major …