Sustainable development and the Triple Bottom Line integrated sustainability concept focus on the choices between the imperatives of economic efficiency, social development and environmentalsustainability. Corporate governance is being imposed by stakeholders and corporate socialresponsibility...

Green marketing has been a main topic of discussion for several years. Most studies conducted in this area have focused on the benefits of green marketing for a normal company. However, no studies have considered the effectiveness of green marketing by a negative brand like BP. This study aims...

My project "How Green is the Mouse?" analyses the ways in which the Disney Company utilizes various green marketing strategies in an effort to appeal to the growing number of eco-conscious consumers. My study examines different strategies of green marketing and evaluates the use of these...

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence and Planning, published by and copyright Emerald.

There has been an increase in environmental concern by travelers in the United States (U. S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the...

Baigiamajame magistro darbe nagrinėjamos interjero dizaino paslaugų verslo problemos, tendencijos Lietuvoje ir užsienyje, analizuojamos marketingo sritys, taikytinos interjero dizaino versle, marketingo strategijų rengimo modeliai, vartotojų elgsenos modeliai. Pateikta paslaugų,...

Research indicates that the environment has had a definite impact on consumer behaviour whereby suggesting to target consumers according to their environmental beliefs. This study investigated the consumers' green purchase behaviour using price and quality attributes as contributors to the...

Green marketing is not achieving its potential for improving the quality of life of consumers, while improving the natural ecosystem. The failure is the result of the inability of consumers, firms and governments to adopt systems thinking, in which macro-marketing perspectives are integrated...

In recent years, the Chinese Government has paid increasingly close attention to the issue of environmental management and one of the subsets of this issue is the concept of green marketing. Is it possible for Chinese companies to start to make use of green marketing concepts, principles and...

A survey questionnaire was administered to sixty respondents within the Pioneer Valley to ascertain why consumers choose to purchase eco-labeled coffees, what their understanding of the various eco-labeling certifications and claims are, and whether eco-labeling directly influences their...