Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue … ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship … marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured …

Committee in charge: Robert Madrigal, Chairperson, Marketing;Lynn Kahle, Member, Marketing;David Boush, Member …, Marketing;Robert Mauro, Outside Member, Psychology …

This paper aims to highlight the relationship between marketing and ethics. Today we face great challenges given the so … and about. The work that we realized is composed of two parts, namely: the ethics part and marketing, and later to stress … that ethical marketing concept means and how it can be achieved in our country. Marketing appeared a long time ago, at …

business partners. In this paper we analyze the importance of ethics and moral responsibility in marketing, putting emphasis on …The marketing activity is a complex one that launches debates on various topics, including various areas such as …

This paper aims to highlight the relationship between marketing and ethics. Today we face great challenges given the so … and about. The work that we realized is composed of two parts, namely: the ethics part and marketing, and later to stress … that ethical marketing concept means and how it can be achieved in our country. Marketing appeared a long time ago, at …

business partners. In this paper we analyze the importance of ethics and moral responsibility in marketing, putting emphasis on …The marketing activity is a complex one that launches debates on various topics, including various areas such as …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …