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Since the mid 1980s a steady stream of research studies have examined the marketing/entrepreneurship interface in SMEs. Whilst much of this work has concentrated on specific research issues surrounding the implementation of marketing in entrepreneurial SMEs, a focus of much of this work has been...
Persistent link: https://www.econbiz.de/10009474438
Reports on a study of the business activities and the emergence of the learning of marketing skills by eight entrepreneurial small businesses: four in the British Isles and four in the mid-west of the USA. Using a qualitative methodology, a case approach is taken to study the obstacles to growth...
Persistent link: https://www.econbiz.de/10009474442