Social media have grown into a powerful marketing communications tool in the global market. A number of companies are dedicating their time and resources for building trust and rapport with consumers through various social media platforms, but there is a dearth of research on their use of...

This dissertation investigates the immediate effects of securities analysts' statements on shareholders. Two of the most important questions posed in research on capital markets are when and how analysts matter. A time at which analysts might matter is when they make pronouncements regarding a...

The main research question of this dissertation was derived from a few common sense perceptions most people have about health. The question that we address is how to define organizational health and how it relates to firm performance. As the recent economic crisis caused by the failure of...

Using seven years of data from Australian firms, we test convergent, discriminant and predictive validity of three content analysis derived measures of the level of top management attention to key strategic dimensions based on Miles and Snow’s (1978) strategy framework. We do this by relating...

A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual, benefit-laden messages. Given the highly complex, costly and involved processes of business purchases, such...

This study explored the human capital (HC) value creation practices of the top seventeen software and service exporter firms in India. The study used HC disclosure attributes as a tool to the contents of the annual reports for the year 2003-04, to evaluate the type and amount of HC disclosed by...

In diesem Artikel wird über eine Inhaltsanalyse berichtet, deren Ziel es ist, Aussagen über die Verbreitung von kurzfristig hochaktuellen, rasch wieder abflauenden und selten zum Erkenntnisfortschritt beitragenden Moden innerhalb einer Wissenschaftsdisziplin, der angloamerikanischen...

The paper presents a new methodology for evaluating corporate voluntary disclosures in the annual report discussion section. Based on a new dataset of electronic annual reports and a standard text analysis software package, we text-search a large number of annual reports at minimal (marginal)...

The emergence of online labor markets makes it far easier to use individual human raters to evaluate materials for data collection and analysis in the social sciences. In this paper, we report the results of an experiment - conducted in an online labor market - that measured the effectiveness of...

University of Minnesota Ph.D. dissertation. August 2011. Major: Agricultural and Applied Economics. Advisors: Professor Jean Kinsey, Professor Paul Glewwe. 1 computer file (PDF);ix, 150 pages, appendices A-G.