A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e....

Environmental sustainability is eminent concept for the corporate industry to manage internal and external resources for contemporary and future generation. This valued concept make beneficiary to its follower in terms of environment friendly reputation and gaining extra profit. Reverse supply...

The emphasis on supply chain has increased in recent years among academic and industry circles. In this paper, a supply chain model will be developed based on a case study of the poultry industry under the Vensim environment. System dynamics, supply chain, design science and case method under...

Customer relationship management (CRM) can improve organization’s performance through applying customer knowledge and maintaining relationships with customers. Literature on CRM in an integrative fashion is sparse, rather issues are presented in isolation mostly focusing on technology...

In Bangladesh, more than half of the total population is based on agricultural product and livestock. Recognizing this fact, Government has changed its development policy. Government has recognized the fact that equal participation of public and private organization can solve the problem by...

In Bangladesh, women are about half of the total population and most of them are dependent on family head such as husband, elder son or daughter. Recognizing this fact, Government has changed its policy regarding women and has acknowledged the fact that equal participation of women in the...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...

This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. Ecommerce facilitates differentiation and requires focus, whilst making cost...

Chittagong, where the Chittagong Club in Bangladesh now stands. The first commercial tea garden was established in 1857 in Mulnichera, Sylhet. During the India-Pakistan partition in 1947, Bangladesh (then called East Pakistan) owned 103 tea estates, covering 26,734 hectares of tea plantation...

The purpose of this study is to define, thought and characteristics of the ecotourism. This descriptive research describes the principles, status of Sitakunda ecotourism and explores the opportunities in this city. The research is a developing research. From conducting this research some...