division of knowledge, which we here extend to the consumer side of the economy. We distinguish between high-level preferences … and low-level preferences as nested systems of rules used to solve particular choice problems. We argue that agents, while … sovereign in high-level preferences, may often find it expedient to acquire, in a pseudo-market, the low-level preferences in …

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly … of the study. 202 useable responses were retained for analysis. The findings found that attitudes do not influence … attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal …

their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and …

consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered …

The preferences and financial incentives based on utility aspect of graduates of master economics studies by choosing a … object of the research was the preferences and financial stimulants of graduates of master economic studies of Mykolas … main goal of the research was to investigate the preferences and financial stimulants of graduates of master economics …

preferences beyond the classical concept of expected utility theory. The thesis contains four main chapters.The first two chapters … subpopulations are best described by different models.Chapter 1 analyzes how higher-order risk preferences, such as prudence and … results are derived, which show that the pattern of higher-order risk preferences differs fundamentally in models of reference …

The forces that influence a consumer in brand choice: preferences, experiences, and marketing mix have been of great … unique dataset that contains stated preferences (survey) and actual purchase data (scanner panel) for the same group of … the order of the brand choice process and its parameters as well as in their preferences and responsiveness to marketing …