Showing 1 - 3 of 3
The purpose of this dissertation is to examine the relationships between the structural and managerial characteristics of corporate venture capital (CVC) programs and the consequences of their CVC activities, and reveal the mechanisms that lead to enhanced CVC performance. It consists of three...
Persistent link: https://www.econbiz.de/10009451055
This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...
Persistent link: https://www.econbiz.de/10009483231
This thesis empirically studies the determinants of CEO employment contracts and the impacts of such agreements on managerial investment decisions. As of 2005, approximately half of S&P 500 CEOs had employment contracts. A typical contract protects the CEO by decreasing the probability he will...
Persistent link: https://www.econbiz.de/10009450153