Purpose: This paper aims to lay the foundations to develop a dominant logic and a common thematic framework of strategic innovation, and to encourage consensus over the field’s core foundation of main themes. Methods: We explore the intersection between the constituent fields of strategic...

This chapter is concerned with the ‘new’ world of information technology and knowledge intensity. This is a world marked by big investments in R&D, different cost structures and significantly changed demand conditions. You should read this chapter in conjunction with Chapter 19, which deals...

Purpose: This paper aims to lay the foundations to develop a dominant logic and a common thematic framework of strategic innovation, and to encourage consensus over the field’s core foundation of main themes. Methods: We explore the intersection between the constituent fields of strategic...

The recent health care reforms include major changes to the composition (and, it is hoped, role) of health authorities. The research team at the Centre for Corporate Strategy and Change, Warwick Business School, will be undertaking a major study of these reforms, financed by the National Health...

The articles presented in this special issue of EJM have been selected from those which were presented at the "Rethinking Marketing" symposium which was held at Warwick Business School in July 1993. This symposium set out to provide a participative forum for discussing new ways of thinking about...

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned...