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The study examined the determinants and impacts of menu choice (familiar food versus novel food) in an authentic Chinese restaurant setting. A conceptual model is built to explore the linkages between determinants (perceived risk taking, physical environment, and service quality) and outcome...
Persistent link: https://www.econbiz.de/10009467743
This dissertation investigates the coordination between new and used product sales using both empirical and analytical approaches.The first essay studies the potential for cannibalization of new product sales by remanufactured versions of the same product, which is a central issue in managing...
Persistent link: https://www.econbiz.de/10009450051