"Business is currently one of the most popular degree programs among both graduate and undergraduate students, and non-business programs including engineering, design, and pure sciences-all interested in innovation, commercialization, and marketing-are increasingly integrating business training...

Behavioural public policy has thus far been dominated by approaches that are based on the premise that it is entirely legitimate for policymakers to design policies that nudge or influence people to avoid desires that may not be in their own self- interest. This book argues, instead, for a...