Similar Search Results

Psychological processes and advertising effects : theory, research, and applications

Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985

Persistent link: https://www.econbiz.de/10000687884

Handbook of research methods in consumer psychology

Kardes, Frank R. (ed.); Herr, Paul M. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011997386

Essays on the psychology of economic choice

Brun, Fanny - 2019

Persistent link: https://www.econbiz.de/10012025084

Chinese consumers in a new era : their travel behaviors and psychology

Hung, Kam (contributor); Li, Xiang (contributor) - 2015

Persistent link: https://www.econbiz.de/10010418767

The Cambridge handbook of psychology and economic behaviour

Lewis, Alan (ed.) - 2018 - Second edition

Persistent link: https://www.econbiz.de/10011730146

Consumer social values

Gurel-Atay, Eda (ed.); Kahle, Lynn R. (ed.) - 2019

Persistent link: https://www.econbiz.de/10011780063

Psychological and behavioral examinations in cyber security

McAlaney, John (ed.); Frumkin, Lara Anne (ed.); … - 2018

"This book addresses the emerging importance of digital psychology and the opportunities offered by cyber researchers …

Persistent link: https://www.econbiz.de/10011742626

Quantitative research methods in consumer psychology : contemporary and data-driven approaches

Hackett, Paul M. W. (ed.) - 2019

Persistent link: https://www.econbiz.de/10011878514

Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378