Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Marketingmanagement
Brand image
67
Brand management
38
Markenführung
38
Markenpolitik
19
Consumer behaviour
18
Deutschland
18
Konsumentenverhalten
18
Germany
17
Markenartikel
15
Brand
14
Theorie
12
Theory
12
Beziehungsmarketing
9
Relationship marketing
9
Marketing
8
Corporate reputation
7
Firmenimage
7
Marketing management
7
Marke
6
Produktmanagement
6
Innovation
5
Market research
5
Marktforschung
5
Poland
5
Polen
5
Product design
5
Product management
5
Produktgestaltung
5
Social Web
5
Social web
5
USA
5
United States
5
Welt
5
World
5
Schweiz
4
Aufsatzsammlung
3
B-to-B-Marketing
3
Business-to-business marketing
3
more ...
less ...
Online availability
All
Free
4
Undetermined
4
Type of publication
All
Book / Working Paper
72
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
7,836
Aufsatz in Zeitschrift
7,836
Aufsatz im Buch
811
Book section
811
Hochschulschrift
337
Graue Literatur
292
Non-commercial literature
292
Thesis
238
Arbeitspapier
215
Working Paper
215
Case study
107
Fallstudie
107
Sammelwerk
72
Conference paper
68
Konferenzbeitrag
68
Reprint
54
Aufsatzsammlung
40
Konferenzschrift
16
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
14
Sammlung
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
Conference proceedings
6
Guidebook
6
Ratgeber
6
Fallstudiensammlung
5
Interview
5
Systematic review
5
Übersichtsarbeit
5
Festschrift
4
Mikroform
4
Bibliografie
3
Umfrage
3
Accompanied by computer file
2
Elektronischer Datenträger
2
more ...
less ...
Language
All
English
39
German
33
Polish
5
Italian
2
French
1
Spanish
1
Author
All
Tomczak, Torsten
4
Albers, Sönke
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Bertoli, Giuseppe
2
Drees, Norbert
2
Feige, Stephan
2
Kalka, Jochen
2
Meffert, Heribert
2
Abimbola, Temi
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
Bauer, Hans H.
1
Bennett, David
1
Bernitz, Ulf
1
Berthon, Pierre R.
1
Beverland, Michael B.
1
Bihler, Jürgen
1
Brockdorff, Benita
1
Brownlie, Douglas
1
Bruhn, Manfred
1
Burmann, Christoph
1
Bursi, Tiziano
1
Cheah, Isaac
1
Christodoulides, George
1
Czech, Anna
1
Dahlgaard-Park, Su Mi
1
Dall'Olmo Riley, Francesca
1
Egger, Marc
1
Ezrachi, Ariel
1
Fischer, Marc
1
Fischer, Peter
1
Fischer, Peter Mathias
1
Florack, Arnd
1
Franjus-Adenis, Nadine
1
Fra̢czkiewicz-Wronka, Aldona
1
Gołuchowski, Jerzy
1
Graf, Laura K. M.
1
Grappi, Silvia
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Arbeitskreis Sportökonomie
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
School of Business <Ottawa> / International Business Study Group
1
Uniwersytet Ekonomiczny w Katowicach
1
more ...
less ...
Published in...
All
Research
3
Erfurter Hefte zum angewandten Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Meffert-Marketing-Edition
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Zeszyty naukowe
2
Aracne / 07
1
Bilanz / KMU
1
Dimensions of international business
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Evolaris
1
Forum Dienstleistungsmanagement
1
International journal of retail & distribution management
1
Journal of global marketing
1
Key issues in marketing management
1
MTP-Alumni-Edition
1
Management
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Marketing intelligence & planning
1
Percorsi
1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Qualitative market research : an international journal
1
Questions alimentaires et gastronomiques
1
SAGE library in marketing
1
Schweizer Monatshefte / Sonderthema : Zeitschrift für Politik, Wirtschaft, Kultur
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Thexis
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
Wissenschaft & Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International competitiveness and industrial policy : wither the developmental state?
Lam, Danny Kin-kong
;
Heslop, Louise A.
-
1993
Persistent link: https://www.econbiz.de/10000973329
Saved in:
2
Produktforschung : Primär- u. Sekundärforschung u. ihre Rolle bei d. Produktentwicklung u. -positionierung ; Referate d. 3. Planung-u.-Analyse-Symposiums, 12. u. 13. März 1987 in R...
Holm, Karl-Friedrich
(
contributor
)
-
1987
-
1. Aufl
Persistent link: https://www.econbiz.de/10000741033
Saved in:
3
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
Saved in:
4
Special issue: Development and management of brands in China
2015
Persistent link: https://www.econbiz.de/10011349966
Saved in:
5
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
6
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
Saved in:
7
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
8
Consumer perception of brand and product gender : an empirical investigation of the effects on consumer response and behavior
Tilburg, Miriam van
-
2013
Persistent link: https://www.econbiz.de/10011531351
Saved in:
9
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
