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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Industrial marketing : cases and concepts
Corey, E. Raymond (contributor) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000814217
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Winning on the marketing front : the corporate manager's game plan
Cohen, William A. - 1986
Persistent link: https://www.econbiz.de/10000696517
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Successful direct marketing methods
Stone, Bob - 1988 - 4. ed
Persistent link: https://www.econbiz.de/10000757120
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Marketing management and information technology
Fletcher, Keith - 1990
Persistent link: https://www.econbiz.de/10000812020
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per (ed.); Axelsson, Björn (ed.);  … - 2018 - First edition
Persistent link: https://www.econbiz.de/10011818320