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Multinational enterprises (MNEs) invest in a variety of host economies, and closely interact with local businesses and society at large. This role has become the focus of policy debates of all sorts, as MNEs are seen as a primary conduit of globalization, thus spreading both its benefits and its...
Persistent link: https://www.econbiz.de/10011852248
Introduction to managing in emerging markets / Klaus E. Meyer, Robert Grosse -- Conceptual approaches to managing in emerging markets / Robert Grosse, Klaus E. Meyer -- International business and emerging markets in historical perspective / Geoffrey Jones -- Economics, transitions, and traps in...
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Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business...
Persistent link: https://www.econbiz.de/10012669667
Guided by the overarching question "how and why does the emerging economy context matter for business?", this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward...
Persistent link: https://www.econbiz.de/10012294161