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Entscheidungshilfen im Marketing
Köhler, Richard (ed.); Zimmermann, Hans-Jürgen (contributor) - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000089315
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Applied operations research : systems analysis in hierarchical decision-making
Chacko, George Kuttickal - 1976
Persistent link: https://www.econbiz.de/10000098692
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Multiple criteria decision making : with empirical study on choice of marketing strategies
Lahdenpää, Markku - 1977
Persistent link: https://www.econbiz.de/10013391628
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Möglichkeiten rationaler Entscheidung im Absatzsektor unter besonderer Berücksichtigung der Unsicherheit der Information
Kühn, Richard - 1969
Persistent link: https://www.econbiz.de/10000545603
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Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White; Massy, William Francis - 1972
Persistent link: https://www.econbiz.de/10000556108
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818