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Werbung
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Kaiser, Harry M.
61
Eisend, Martin
51
Taylor, Charles Raymond
45
Pelsmacker, Patrick de
39
Rosengren, Sara
33
Anderson, Simon P.
31
Gierl, Heribert
31
Saffer, Henry
30
Septianto, Felix
30
Dahlén, Micael
28
Okazaki, Shintaro
26
Stafford, Marla Royne
26
Bruhn, Manfred
25
Diehl, Sandra
25
Kind, Hans Jarle
25
Sethi, Suresh
25
Yoon, Sukki
25
Hundhausen, Carl
24
Zaccour, Georges
24
Huh, Jisu
23
Campbell, Colin L.
22
Kinnucan, Henry W.
22
Silk, Alvin J.
22
Mueller, Barbara
21
Wilbur, Kenneth C.
21
Pepels, Werner
20
Yoon, Hye Jin
20
Ford, John B.
19
Nelson, Jon Paul
19
Prasad, Ashutosh
19
Sethi, Suresh P.
19
Terlutter, Ralf
19
Dens, Nathalie
18
Esch, Franz-Rudolf
18
Hudders, Liselot
18
Jerath, Kinshuk
18
Pflaum, Dieter
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Bagwell, Kyle
17
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
18
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
American Marketing Association
11
Axel-Springer-Verlag
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Newspaper Proprietors' Association
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
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OECD
4
Zentralverband der Deutschen Werbewirtschaft
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
3
Bundesstelle für Außenhandelsinformation <Köln>
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Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
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Cornell University / Department of Agricultural Economics
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institute of Practitioners in Advertising <London>
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
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Journal of advertising research
258
International journal of advertising : the review of marketing communications
252
Journal of advertising
198
International journal of advertising : the quarterly review of marketing communications
197
Journal of business research : JBR
196
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
169
Marketing science
118
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
88
Journal of retailing and consumer services
78
Journal of marketing
75
Journal of historical research in marketing
74
Journal of promotion management : innovations in planning and applied research
73
European journal of operational research : EJOR
71
Journal of marketing research : JMR
68
European journal of marketing : EJM
67
Journal of current issues and research in advertising
66
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
54
SpringerLink / Bücher
53
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Young consumers : insight and ideas for responsible marketers
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
36
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
CESifo working papers
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,307
EconStor
49
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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date (oldest first)
1
Managing the advertising process
Kennedy, Sherril Helen
;
Corkindale, David R.
-
1976
Persistent link: https://www.econbiz.de/10000048773
Saved in:
2
La publicité dans l'industrie : en ...
Frankreich / Service des Statistiques Industrielles
-
Paris
-
Nachgewiesen 1992(1994) -
Persistent link: https://www.econbiz.de/10001513958
Saved in:
3
Quality signaling through advertising and brand extension in multiproduct firms
Catalão-Lopes, Margarida
-
2000
Persistent link: https://www.econbiz.de/10001517322
Saved in:
4
Truth in mutual fund advertising : evidence on future performance and fund flows
Jain, Prem C.
;
Wu, Joanna Shuang
- In:
The journal of finance : the journal of the American …
55
(
2000
)
2
,
pp. 937-958
Persistent link: https://www.econbiz.de/10001497306
Saved in:
5
Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona
- In:
International journal of industrial organization
18
(
2000
)
7
,
pp. 1085-1104
Persistent link: https://www.econbiz.de/10001498868
Saved in:
6
Wirtschaftliche Werbelehre
Seyffert, Rudolf
-
1951
-
[Neuausg.]
Persistent link: https://www.econbiz.de/10001498882
Saved in:
7
Suttons alpha: eine Untergrenze für die Marktkonzentration
Locher, Lilo
;
Roider, Andreas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
8
,
pp. 451-454
Persistent link: https://www.econbiz.de/10001499593
Saved in:
8
Techniques for Marketing New Products
Banning, Douglas
-
1957
Persistent link: https://www.econbiz.de/10001499976
Saved in:
9
Distribution of generic advertising benefits across participating firms
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 659-664
Persistent link: https://www.econbiz.de/10001500421
Saved in:
10
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
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