Narrow search
Showing 1 - 8 of 8
Cover Image
Symbiotic marketing revisited
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
Cover Image
Product diversity and firm performance : an empirical investigation
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 3, pp. 43-57
Persistent link: https://www.econbiz.de/10001011993
Cover Image
Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
Cover Image
Joint sales promotion : an emerging marketing tool
Varadarajan, Poondi Rajan - In: Business horizons 28 (1985) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10001024871
Cover Image
Diversification and performance : a reexamination using a new two-dimensional conceptualization of diversity in firms
Varadarajan, Poondi Rajan - In: Academy of Management journal : AMJ 30 (1987) 2, pp. 380-393
Persistent link: https://www.econbiz.de/10001032325
Cover Image
The contingency approach : its foundations and relevance to theory building and research in marketing
Zeithaml, Valarie A. - In: European journal of marketing : EJM 22 (1988) 7, pp. 37-64
Persistent link: https://www.econbiz.de/10001053567
Cover Image
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, Poondi Rajan - In: Journal of marketing 52 (1988) 3, pp. 58-74
Persistent link: https://www.econbiz.de/10001054851
Cover Image
Marketing operations efficiency and the Internet : an organizing framework
Kalaignanam, K.; Kushwaha, T.; Varadarajan, Poondi Rajan - In: Journal of business research : JBR 61 (2008) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10003704509