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Measurement of husband-wife influence in consumer purchase decisions
Davis, Harry L. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 305-312
Persistent link: https://www.econbiz.de/10002070125
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Why are you here and not somewhere else : selected essays
Davis, Harry L. - 2013
Persistent link: https://www.econbiz.de/10010350688
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Decision making within the household
Davis, Harry L. - In: Selected aspects of consumer behavior : A summary from …, (pp. 73-97). 1977
Persistent link: https://www.econbiz.de/10002070096
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Determinants of marital roles in a consumer purchase decision
Davis, Harry L. - 1972
Persistent link: https://www.econbiz.de/10002070104
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Dimensions of marital roles in consumer decision making
Davis, Harry L. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 168-177
Persistent link: https://www.econbiz.de/10002070109
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Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
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Combining models with intuition to improve decisions
Hoch, Stephen J. - In: Wharton on making decisions, (pp. 81-101). 2001
Persistent link: https://www.econbiz.de/10001686607
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Purchasing behavior in embedded markets
Frenzen, Jonathan K. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001098526
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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The alphabet as an independent variable
Peacock, Peter; Davis, Harry L. - In: The journal of business : B 43 (1970) 2, pp. 205-209
Persistent link: https://www.econbiz.de/10002618263