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Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation

Kohli, Rajeev - In: Journal of marketing research : JMR 25 (1988) 2, pp. 123-133

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Infrastructure for e-business

Kohli, Rajeev - In: Digital marketing : global strategies from the world's …, (pp. 59-77). 2001

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Assessing interaction effects in Latin square-type designs

Kohli, Rajeev - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 25-37

Persistent link: https://www.econbiz.de/10001058118

Modeling integrative, multiple issue bargaining

Gupta, Sunil - In: Management science : journal of the Institute for … 35 (1989) 7, pp. 788-806

Persistent link: https://www.econbiz.de/10001069581

Impact of sales promotions on when, what, and how much to buy

Gupta, Sunil - In: Journal of marketing research : JMR 25 (1988) 4, pp. 342-355

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Customer-based valuation

Gupta, Sunil - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 169-178

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Driving digital strategy : a guide to reimagining your business

Gupta, Sunil - 2018

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no...

Persistent link: https://www.econbiz.de/10011871852

A cooperative game theory model of quantity discounts

Kohli, Rajeev - In: Management science : journal of the Institute for … 35 (1989) 6, pp. 693-707

Persistent link: https://www.econbiz.de/10001067040

Optimal production design using conjoint analysis : computational complexity and algorithms

Kohli, Rajeev - In: European journal of operational research : EJOR 40 (1989) 2, pp. 186-195

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A heuristic approach to product design

Kohli, Rajeev - In: Management science : journal of the Institute for … 33 (1987) 12, pp. 1523-1533

Persistent link: https://www.econbiz.de/10001057538