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Diffusion of product code scanning systems
Shaw, Robin N. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10001027941
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Research into the consumer adoption of new services technologies : a crit. review
Shaw, Robin N. - In: Prometheus : critical studies in innovation 4 (1986) 1, pp. 50-67
Persistent link: https://www.econbiz.de/10001031591
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Market fit and business performance : an empirical investigation
Taghian, Mehdi; Shaw, Robin N. - In: Journal of strategic marketing 18 (2010) 5, pp. 395-415
Persistent link: https://www.econbiz.de/10008698539
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Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian; Shaw, Robin N. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
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The marketing audit and organizational performance : an empirical profiling
Taghian, Mehdi; Shaw, Robin N. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 341-349
Persistent link: https://www.econbiz.de/10003766177
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Predicting the likelihood of voiced complaints in the self-service technology context
Robertson, Nichola; Shaw, Robin N. - In: Journal of service research : JSR 12 (2009/10) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10003878851