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The main aim of that paper is to rethinking the connections between complexity and management provoking questions among managers and entrepreneurs, moreover between specialists about consolidated practices of control, governance and predictability. Which compatibility of those practices with...
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In that work we explore the ability to learning-by-learning of the SME-network as relational capital of sustainable advantage. The nature of the most of those abilities connect resources and competences useful to realize successful of the firm in the long run in the form of intangibles and...
Persistent link: https://www.econbiz.de/10003784051
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
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