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Marketing performance assessme...
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
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Measuring marketing performance : which way is up?
Ambler, Tim
;
Kokkinaki, Flora
- In:
Business performance measurement : theory and practice
,
(pp. 225-243)
.
2002
Persistent link: https://www.econbiz.de/10001661977
Saved in:
2
Attitudes towards European Monetary Union in Greece : antecedents, strength and consequences
Kokkinaki, Flora
- In:
Journal of economic psychology : research in economic …
19
(
1998
)
6
,
pp. 775-796
Persistent link: https://www.econbiz.de/10001339080
Saved in:
3
Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia
;
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
Saved in:
4
Paying for no reason? : (Mis-)perceptions of product attributes in separate vs. joint product evaluation
Christopoulos, George
;
Kokkinaki, Flora
;
Harvey, Nigel
; …
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
5
,
pp. 857-864
Persistent link: https://www.econbiz.de/10009388039
Saved in:
5
Increasing advertising effectiveness through incongruity-based tactics : the moderating role of consumer involvement
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009774223
Saved in:
6
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
7
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
Saved in:
8
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
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9
Buying behavior on daily-deal sites : the role of face value, product involvement, information, and website quality
Drossos, Dimitris A.
;
Maragoudakis, Manolis
;
Kokkinaki, …
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 200-232
Persistent link: https://www.econbiz.de/10011432418
Saved in:
10
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
Halkias, Georgios
;
Kokkinaki, Flora
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 415-438
Persistent link: https://www.econbiz.de/10011707398
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