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A tribute to Jagdish N. Sheth

Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021

Persistent link: https://www.econbiz.de/10012549163

The evolution of relationship marketing

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 119-145). 2000

Persistent link: https://www.econbiz.de/10001559308

Relationship marketing in consumer markets : antecedents and consequences

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000

Persistent link: https://www.econbiz.de/10001559315

Toward a theory of business alliance formation

Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 303-323). 2000

Persistent link: https://www.econbiz.de/10001559325

The antecedents and consequences of integrated global marketing

Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002

Persistent link: https://www.econbiz.de/10001680872

Toward an integrative theory of marketing

Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445

Persistent link: https://www.econbiz.de/10012819690

Relationship marketing

Sheth, Jagdish N. - 2010

Persistent link: https://www.econbiz.de/10003969801

Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth

Sheth, Jagdish N. (honouree); Parvatiyar, Atul (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011913572

The conceptual foundations of relationship marketing : review and synthesis

Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: Economic sociology : perspectives and conversations 13 (2012) 3, pp. 4-26

Persistent link: https://www.econbiz.de/10011593714

Handbook of advances in marketing in an era of disruptions : Essays in Honour of Jagdish N. Sheth

Parvatiyar, Atul (ed.); Sisodia, Rajendra (ed.); … - 2019 - 1st ed.

Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012684201