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E-Branding : Erfolgreiche Markenstrategien im Netz

Zyman, Sergio; Miller, Scott - 2001

Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Der bekannte Marketing-Guru und Erfolgsautor Sergio Zyman und sein Co-Autor Scott Miller zeigen, dass die Zeit des Massen-Marketing vorbei ist. Es gilt, Kunden...

Persistent link: https://www.econbiz.de/10013510582

Layman's guide to oil & gas investments and royalty income

Brown, Thomas Edward; Miller, Scott - 1985 - 2. ed

Persistent link: https://www.econbiz.de/10000702290

Investigating the inclusive-performance tradeoff in agricultural cooperatives : evidence from Nepal

Miller, Scott M.; Mullally, Conner - In: World development : the multi-disciplinary … 159 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013547806

Charter value, Tobin's Q and bank risk during the subprime financial crisis

Jones, Jeffrey S.; Miller, Scott; Yeager, Timothy J. - In: Journal of economics & business 63 (2011) 5, pp. 372-391

Persistent link: https://www.econbiz.de/10009299131

On Bellman's principle with inequality constraints

Chong, Edwin K. P.; Miller, Scott; Adaska, Jason - In: Operations research letters 40 (2012) 2, pp. 108-113

Persistent link: https://www.econbiz.de/10009507894

Assessing the components of effective corporate governance

Dewji, Hussein; Miller, Scott - 2013

Persistent link: https://www.econbiz.de/10010205072

"Black Swans" before the "Black Swan" evidence from international LIBOR–OIS spreads

Olson, Eric; Miller, Scott; Wohar, Mark E. - In: Journal of international money and finance 31 (2012) 6, pp. 1339-1357

Persistent link: https://www.econbiz.de/10009680035

The effect of investor bias and gender on portfolio performance and risk

Lee, Kevin; Miller, Scott; Velasquez, Nicole; Wann, Christi - In: The international journal of business and finance … 7 (2013) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10009682252

The impact of a secondary market on video game purchase intentions

Velasquez, Nicole F.; Newman, Hannah; Miller, Scott - In: Review of business information systems 16 (2012) 3, pp. 103-112

Persistent link: https://www.econbiz.de/10009580772

The effect of opacity on market discipline during the lead up to the financial crisis

Lee, Kevin; Miller, Scott; Yeager, Timothy J. - In: Banking and finance review 7 (2015) 2, pp. 87-111

Persistent link: https://www.econbiz.de/10011443831