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Age-induced decision shrinkage...
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Consumer behaviour
19
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19
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9
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7
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7
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5
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Laurent, Gilles
33
Lambert-Pandraud, Raphaëlle
5
Chandon, Jean-Louis
4
Chandon, Pierre
3
Czellar, Sandor
3
Lambert-Pandraud, Raphae͏̈lle
3
Pras, Bernard
3
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3
Valette-Florence, Pierre
3
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3
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2
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5
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1
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1
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The aging consumer : perspectives from psychology and economics
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ECONIS (ZBW)
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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
2
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
3
Fighting social isolation through a user-friendly mobile phone : Bazile Telecom
Lambert-Pandraud, Raphae͏̈lle
;
Morel, Yves
- In:
Diversity in European marketing : text and cases
,
(pp. 57-75)
.
2012
Persistent link: https://www.econbiz.de/10009531601
Saved in:
4
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
5
Susan Douglas : the "founding mother" of the European Marketing Academy
Laurent, Gilles
- In:
International marketing review
32
(
2015
)
2
,
pp. 116-117
Persistent link: https://www.econbiz.de/10011296988
Saved in:
6
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
7
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
8
Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry
;
Czellar, Sandor
;
Laurent, Gilles
-
2003
Persistent link: https://www.econbiz.de/10001771858
Saved in:
9
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
Saved in:
10
Measuring and modeling the (limited) consistency of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Dall'Olmo Riley, Francesca
; …
-
2001
Persistent link: https://www.econbiz.de/10001629394
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