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Marketing: the trouble with finance
Ambler, Tim - In: Financial times handbook of management, (pp. 465-478). 2004
Persistent link: https://www.econbiz.de/10002755976
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The new dominant logic of marketing : views of the elephant
Ambler, Tim (contributor) - 2004
Persistent link: https://www.econbiz.de/10002344564
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Public health, advertising and reality
Ambler, Tim - In: World economics : a journal of current economic … 10 (2009) 4, pp. 161-180
Persistent link: https://www.econbiz.de/10003933121
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Questions marketers need to answer
Ambler, Tim - In: Does marketing need reform? : fresh perspectives on the …, (pp. 172-179). 2006
Persistent link: https://www.econbiz.de/10003430305
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Marketing and the bottom line : assessing marketing performance
Ambler, Tim - In: Performance management : multidisciplinary perspectives, (pp. 137-148). 2008
Persistent link: https://www.econbiz.de/10003712985
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How important is marketing efficiency?
Ambler, Tim - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10003691528
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Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora; Ambler, Tim - 1999
Persistent link: https://www.econbiz.de/10001455930
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Connecting firm-level learning with performance
Ambler, Tim (contributor); Styles, Chris (contributor) - 2001 - Rev. 14th January 2002
Persistent link: https://www.econbiz.de/10001751568
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Locating brand equity : neural correlates of virual shopping choices
Ambler, Tim (contributor) - 2001
Persistent link: https://www.econbiz.de/10001751570
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Improving marketing productivity : introducing the HAMRAT process
Ambler, Tim (contributor); Hardie, Bruce (contributor) - 2002
Persistent link: https://www.econbiz.de/10001751580