Purpose – Success of a television game show requires brand-building effort and brand value management like any other product. However, aspects of information, entertainment, novelty, instant gratification, and experience dimensions are more salient in game shows. This has been amply proven by...

The fundamental research question associated with the asset pricing framework relates to the risk and return relationship in return predictability. We introduce the human capital component to the Fama–French five‐factor model and derive an equilibrium six‐factor asset pricing model in an...