The objective of the research is to examine the effects of product attributes on consumers' willingness to pay (WTP) for organic oranges in the Mekong Delta and estimate the consumers' WTP for each attribute. The study used survey data from 413 households in the Mekong Delta from March 2022 to...

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and...