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Finding the hidden value in SME networks
Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
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Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.; Napli, Julie; Van der Merwe, Rian - In: Advances in corporate branding, (pp. 59-71). 2017
Persistent link: https://www.econbiz.de/10011584992
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Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
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Swedish Biotech Smes : The Veiled Values in Online Networks
Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012
This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...
Persistent link: https://www.econbiz.de/10014201235
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001535221
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Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.; Hulbert, James M.; Pitt, Leyland F. - 1997
Persistent link: https://www.econbiz.de/10000978951
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Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386