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A fractional hypercube decomposition theorem for multiattribute utility functions
Farquhar, Peter H. - In: Operations research 23 (1975) 5, pp. 941-967
Persistent link: https://www.econbiz.de/10002145203
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Utility assessment methods
Farquhar, Peter H. - In: Management science : journal of the Institute for … 30 (1984) 11, pp. 1283-1300
Persistent link: https://www.econbiz.de/10002145234
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Pyramid and semicube decompositions of multiattribute utility functions
Farquhar, Peter H. - In: Operations research 24 (1976) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10003545796
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Using dominance measures to evaluate brand extensions
Herr, Paul M.; Farquhar, Peter H.; Fazio, Russell H. - 1993
Persistent link: https://www.econbiz.de/10000877329
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Constant exchange risk properties
Farquhar, Peter H. - In: Operations research 35 (1987) 2, pp. 206-214
Persistent link: https://www.econbiz.de/10001045843
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A balance model for evaluating subsets of multiattributed items
Farquhar, Peter H.; Rao, Vithala R. - In: Management science : journal of the Institute for … 22 (1976) 5, pp. 528-539
Persistent link: https://www.econbiz.de/10002145199
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Multivalent preference structures
Farquhar, Peter H. - In: Mathematical social sciences 1 (1981) 4, pp. 397-408
Persistent link: https://www.econbiz.de/10002145212
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Pyramid and semicube decompositions of multiattribute utility functions
Farquhar, Peter H. - 1974
Persistent link: https://www.econbiz.de/10002303550
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Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.; Han, Julia Y.; Herr, Paul M.; … - 2009
Persistent link: https://www.econbiz.de/10003784834
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Equivalences and continuity in multivalent preference structures
Farquhar, Peter H.; Fishburn, Peter C. - In: Operations research 29 (1981) 2, pp. 282-293
Persistent link: https://www.econbiz.de/10003545776