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Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 427-444). 2005
Persistent link: https://www.econbiz.de/10002685049
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The entrepreneurial touch on marketing : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The entrepreneurship - innovation - marketing interface …, (pp. 107-117). 2007
Persistent link: https://www.econbiz.de/10003603814
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Entrepreneurial learning from mistakes : product knowledge is not everything
Hurmerinta-Peltomäki, Leila - In: The entrepreneurship - innovation - marketing interface …, (pp. 419-430). 2007
Persistent link: https://www.econbiz.de/10003604059
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Mixed methods in international business research : a value-added perspective
Hurmerinta-Peltomäki, Leila; Nummela, Niina - In: Management international review : mir ; journal of … 46 (2006) 4, pp. 439-459
Persistent link: https://www.econbiz.de/10003359937
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Mixed methods in international business research : a value-added perspective
Hurmerinta-Peltomäki, Leila; Nummela, Niina - 2009
Persistent link: https://www.econbiz.de/10003837102