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ECONIS (ZBW)
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1
High technology and Pacific empire : the California dream revised
Jacobsen, Robert
-
1984
Persistent link: https://www.econbiz.de/10003057969
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2
The persistence of abnormal returns
Jacobsen, Robert
- In:
Strategic management journal
9
(
1988
)
5
,
pp. 415-430
Persistent link: https://www.econbiz.de/10003584500
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3
Advertising and public policy : the macroeconomic effects of advertising
Jacobsen, Robert
;
Nicosia, Franco M.
- In:
Journal of marketing research : JMR
18
(
1981
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003057965
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4
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
Saved in:
5
How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie
- In:
Handbook of marketing and finance
,
(pp. 66-85)
.
2012
Persistent link: https://www.econbiz.de/10009552522
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6
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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7
The theory and practice of myopic management
Mizik, Natalie
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 594-611
Persistent link: https://www.econbiz.de/10009234933
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8
How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10003201679
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9
Trading off value creation and value appropriation : the financial implications of shifs in strategic emphasis
Mizik, Natalie
;
Jacobson, Robert
-
2002
Persistent link: https://www.econbiz.de/10001713794
Saved in:
10
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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